A Practical Research on the Visual Design of YEMl Energy Crystal Healing Bracelet

Creator Chen Yueming

Instructor Ou Junxuan

Programme Bachelor of Arts in Art Design(Visual Communication Design)

Major Visual Communication Design

Date of Creation 2025-03-16

Color(If any) Color

Theme(If any) Brand design

Material(If any) Mixed medium

The modern society has witnessed a growing demand for emotional support and psychological comfort. Crystals are believed to possess healing properties for the human body, as they can absorb, store, and release positive energy, helping to adjust the body's energy field to achieve physical and mental harmony. Beyond their therapeutic applications, crystals have gained popularity as fashion accessories, with YEMI emerging as a brand specializing in energy crystal healing stone bracelets. YEMI's holistic visual design framework integrates three core elements: the brand name, the sacred geometric form of "Merkaba" (associated with healing crystals), and hexagonal crystalline structures. Through isomorphic design principles that align with chakra energy colors and the transformative transmission characteristics inherent in crystal healing, the brand successfully manifests a dynamic visual identity while embodying the serene therapeutic culture of contemplative healing.

Brand Visual Identity System Design Basic elements and application elements design
Production of physical brand visual materials Using laser silver card material, produced with four-color printing, UV printing, and acrylic color window printing processes.