Hoptree Kindergarten Visual ldentity Design

Wang RuiKun
Xiao Yong
Master of Design
Communication Design
2025-03-01
Color
Visual ldentity Design
The design for Tongyue·Ruima Yixing Kindergarten employs embodied cognition design theory to establish a multimodal sensory system integrating visual, auditory, and behavioral interactions. It distills graphic language and color logic aligned with child cognitive psychology, reinforcing symbolic expression of the brand’s educational philosophy. Child-centered wayfinding systems incorporate children's voice-guided tours and interactive feedback mechanisms, utilizing a narrative approach through sound-visual synergy. The visual application system permeates graphics, spatial guidance, and gamified interactive processes, balancing functionality with emotional resonance to elevate environmental education quality—ultimately constructing a comprehensive growth space for children.
  • Hoptree Kindergarten Visual ldentity Design Audiovisual Design Design an audio solution for children in Tongyue Kindergarten, collect children's paintings for design and translation, generate visual subject content, cut and make a tactile rectangular acrylic, and then place it into a sending device in the acrylic interlayer, with the sound device recorded in the voices of the children in the kindergarten, ensuring that the sound content is consistent with the illustration content of the paintings.
  • Hoptree Kindergarten Visual ldentity Design Scene of the exhibition The visual identification system of Tongyue Rui Ma Yishu Kindergarten in Jining City, Shandong Province is designed to view the actual scene of the exhibition, and the exhibition panels are presented in combination with the surrounding area of the design object.
  • Hoptree Kindergarten Visual ldentity Design Perimeter Day Calendar Design Develop narrative content extensions for calendar design based on the graphic IP imagery as the thematic focus of the overall design.