Publicity and distribution design of Jidong shadow play

ZHAOQINGYUN
ZHENGJVXIN
Master of Design
Cultural Heritage Conservation
2022-04-13
Jidong shadow puppets are loved by the people because of their exquisite carving skills. However, with the change of social times and the lack of craftsmen, how to inherit shadow puppets has become the research direction of many people. "Five summit" is one of the four classics of Jidong shadow play. The characters and plots depicted in it are representative of the times and have certain dissemination value. In the face of the increasingly updated fashion and fast pace, how to promote and do a good job in the publicity of this Zhezi opera and make its acceptance younger is the origin of the design.
  • Design source 設計從年輕化入手,將複雜繁瑣的皮影头茬雕刻元素扁平化抽象化,選取具有人物特徵代表的元素符號對人物形象進行刻畫。《五峰會》具有代表性的人物形象年輕化的設計。在顏色上採用更為高
  • Main visual picture Main vision and extension design of picture