Xi lian Coffee

Creator Wang ZiHan

Instructor Yan ShaoShi

Programme Master of Design

Major Communication Design

Date of Creation 2021-09-23

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Founded in 1988, Xilian Coffee is a local old-fashioned tea restaurant in Macau. The simple and humane catering service is deeply loved by local residents and tourists. A positive surge in the number of consumers coming. By setting interesting IP images and subverting traditional spatial scenarios, consumers are motivated to share, and consumers' traffic is used to spread again.

Xi lian Coffee The IP image of Grandma Xilian Coffee is combined with Cantonese expressions to increase interest and user experience
Xi lian Coffee The lotus character is used as the brand logo image, and the surrounding curved petal shape deepens the impression of the lotus again.
Xi lian Coffee Founded in 1988, Xilian Coffee is a local old-fashioned tea restaurant in Macau. Its simple and humane catering service is deeply loved by local residents and tourists.