Based on the creative concept and packaging design derived from the Nuo opera, a local opera speciality in Anshun, Guizhou, it inherits the most distinctive shape of the Nuo noodles and refines and summarises it into its own ideas, giving it the new function of a wine letter while at the same time inheriting the antiquity and charm of Nuo. The pure sorghum ancient method of brewing the original wine has a mellow, soft and aromatic taste. Extracting the elements of traditional Nuo culture and combining them with Anshun's local ancient brewed primary wine, the design gives it cultural added value. This product will, on the one hand, promote Anshun's intangible cultural heritage and, at the same time, open up awareness of local specialties. I also hope to contribute to the country's precise poverty alleviation from a designer's perspective.
Photo of the main body of the productKey elements of the range
Promotional videoImage and concept campaign for the 儺 range of ancient brewed primary spirits
Design Philosophy and AnalysisThe overall creative process and portrait presentation of